When Southampton teenager Craig David arrived into the mainstream with the help of production duo Artful Dodger in 1999, many considered him a poster boy for UK Garage. In his own work, he melded that 2-step sound with crooning R&B and even Spanish guitar to great effect. Born To Do It became the fastest-selling debut album ever by a British male solo act, a record the album holds to this day. So why was it that the following year he was snubbed at the BRIT Awards? Why, in 2002, was he already singing about fame’s inevitable ‘Rise & Fall’? And why was he the target of so many jokes? We consider the mythology and legacy of Craig David, and ask what happens when subculture goes mainstream.
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Clips and References
0:36 - Fill Me In, Craig David
0:43 - 7 Days, Craig David
3:34 - Re-wind, Artful Dodger
11:56 - Rolling Stone Review
13:18 - What’s Your Flava?, Craig David
14:08 - Sexy Willy Wonka
17:38 - Melody Maker cover
18:22 - Simon Reynolds, Bring The Noise
23:00 - Liberty X, Being Nobody
25:08 - Fearne and Craig David
27:25 - People Just Do Nothing Trailer
28:36 - Craig David on BBC 1 Xtra
Special thanks to Max Palmer for providing original music for this episode! You can listen to more of his music here: www.soundcloud.com/sundensound